Search results for "Critical intercultural theory"

Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations

2017

International audience; In 1992, Sriramesh and White (1992) pointed to the importance of culture for public relations. Two decades later, public relations scholars had answered their call in force (e.g., Bardhan & Weaver, 2011; Carayol & Frame, 2012; Edwards & Hodges, 2011; Sriramesh & Vercic, 2012). Sriramesh and other PR scholars have criticized much previous public relations research for its focus on the work of Hofstede and cultural characteristics that are apparently common across countries (Sriramesh, 2009), rather than approaches which present culture as a social phenomenon on the level of the social group (Frame, 2012), or as a communication resource or tool-kit (Swidler, 1986). Sri…